As part of it’s move from Facebook tools for musicians to a YouTube partner network, technology dudes Hipset have come up with a cool tool that anyone can use to lock videos on YouTube so that they are only viewable by subscribers.
Obviously, the aim is to force your fans across from Facebook, Twitter and your mailing list so that they become subscribers on YouTube - we wrote about why building subscribers is essential in this post here.
And, this tool (which is free to use) clearly works.
My only question is whether the DIY musician benefits from putting a barrier up for people accessing a video. We’re about to try it for a major label client and see how it helps and what that trade off really means.
It’s certainly another tool to have in your arsenal.
Find it here - Hipset YouTube Boost
And here’s the video explaining it:
I just wrote this as a quote for friend for a course they are teaching and I realised we haven’t posted here for an age. And, Tumblr is THE place for a quick thing like this.
Here you go:
Online marketing has removed all barriers to entry for any product in any market. For the first time in history a lack of funding does not mean a lack of opportunity. This applies as much to music and for musicians as it does for a start-up company launching their new tech gadget or boutique hotel.
Inbound and content marketing and the array of social media combine to allow any artist to create a platform for their work.
Before the arrival of the latest iteration of the web, there were gatekeepers to get past, but now the savvy musician can reach out to their demographic and psychographic with no middle man controlling that access.
The role of the marketer then becomes that of understanding the ever and rapidly changing landscape and directing the artist’s energies into the areas where the greatest opportunities sit - and this is always evolving.
Right now, building an engaged and subscribed fanbase on YouTube is perhaps the most important thing any artist can do, with regular video uploads and new material debuted to their supporters on that platform.
Email, much maligned and poorly utilised by major labels is reborn by the ubiquity of the smartphone. Indie and major artists alike should do everything that they can to build a list of both fans and buyers.
Facebook and Twitter are the other 2 corners of the online foundation and Instagram and Tumblr make up a full set for those artists whose fanbase are already there.
Of course the artist’s own website should be at the hub of all these activities. For example, the regular YouTube track debuts should be embedded on the artist site and the email telling fans about the debut should send them there rather than YouTube (so that other interactions - sharing, buying, reading other posts - can happen).
And, no marketer can make any of this work for an artist if their material is shit. Get that right first and then ‘be everywhere’.
This kinda followed on from this post called 'Put all your music on YouTube' on the main site.
This is only in Beta testing at the moment - and I hadn’t heard of it.
But, its great. And since it has the people behind SongKick behind it, and because of the way it works, I have a feeling it will succeed.
In a nutshell, fans can pledge to attend a gig by the band that uses Detour to route their tour.
I know there have been other services that try to allow fans demand that a band play their town (GigWish and Eventful being just two) but they haven’t ever really quite nailed the method like Detour seems to.
Maybe that’s because it’s in private Beta and there are just a few bands using it but I think it’s more to do with the fact that it’s not just wishful thinking - it’s about a band saying they will tour and looking to fans to help them suggest places that they might not otherwise play.
I really hope it works!
We mentioned this new YouTube feature a week or two ago, but it is SO important here’s a little round-up of posts about it.
In short, you can now put an image linking to your channel page or an image and link featuring a video across ALL your videos - all with one click.
This means that when you have a new video uploaded, you can promote it across all your existing videos. Alternatively, you can create a custom image that links to your channel with a ‘call to action’ asking people to subscribe.
The ability to promote a new video automatically across a whole channel is a very big deal - get to it.
Here’s Prescription’s piece on it: http://www.prescriptionmusicpruk.com/the-prescription/2012/10/30/an-important-new-youtube-feature-for-musicians.html
Here’s YouTube’s own - http://youtubecreator.blogspot.co.uk/2012/10/keep-your-audience-engaged-with-invideo.html
And, this from the ever brilliant Smart Passive Income site covers it as part of a longer post which is well worth a read - http://www.smartpassiveincome.com/how-to-hand-out-flyers-online-old-school-and-new-school/
In todays social media world, the video seems to be the optimum format for getting your music across. As much as we like to listen to music, the art of discovery is often helped with a video.
With all the low budget tech out there, it is now within everybodies reach to create a video. I succesfully filmed a band at a live gig recently with just two iphones just to see how it would work, and it didn’t turn out too bad!
So if you fancy giving it a go, there are a few simple things you need get right before you embark on your first video production.
Peter Gavin has put together a list of 5 key points that will help you create your first video in a post that i found on evolver FM.
He says you need to consider these things..
1. It takes 2 (cameras) to make a thing go right
2. Lighting is the more important than your camera
3. Audio quality can make or break your video
4. You already own editing software
5. Resize your videos without losing quality
He goes into depth in the full article that you can read here. Which also has more leads/links to more info that will guide you through to making your first video.
VYCLONE Iphone APP
Another interesting way to create a video is to use a useful app that has just appeared on the Web.
Vyclone is a new free iPhone app which allows you to include and remix your own video footage with the ones of your friends recording the same event.
Vyclone synchronizes and edits everyone’s clips to create one movie with all the angles cut together.
Sounds awesome, you just make sure you get a few friends to install the app at your gig and get them filming, all the pain of syncing is taken away so you can just use the best shots!
For more info go here
Go on give it a go… it’s not as difficult to make a video as you think!
I came across the following video which gives you cool insight into how music really does effect you, and the reason we are all addicted to it.
Check it out, music really is a drug…..
Hi! We’re back from our Summer Holidays, Ian spent a lovely 2 weeks down in Devon dodging the rain, whilst I avoided the Olympic madness in London and spent the time in Berlin. So we are back now bringing you more tips and suggestions we have scoured from the web, and as we were away there’s a lot to catch up on.
The first thing to catch my eye is an article on how to grow your mailing list. This in my mind is the single most important thing a band should be doing, after writing some amazing music!
Musicians have to get over the fact that their music won’t be magically discovered as it was before the internet, and staying connected to your fanbase is imperative, and the best connection you can have (after their telephone number which is highly unlikely) is their personal email address.
Jon Ostrow, Cyber PR’s publicity director has written an article that hits the nail on the head and lists 10 Ways To Grow One Gigantic Mailing List.
Continual and correct engagement with your fanbase is crucial to keep them loyal, and with sense of exclusivity you will continue to keep them that way.
He mentions in his article…
When building and nurturing a fan base, your objective is always to strengthen loyalty, then size. Going way back to the ‘1000 true fans‘ theory, having 1000 super fans who buy everything from you and are in constant support of you is far more beneficial (and lucrative) than 10,000 casual fans. So, creating a strong sense of exclusivity is very important when offering something in exchange for an email address. You want your fans to feel as though giving their email address to you is meaningful, as if they were joining a club or community, ultimately strengthening their loyalty to you.
Check out his 10 winning ways to grow your mailing list here