Use this strategy to turn your Twitter Lead Generation Cards subscribers from part time fans into superfans!
If you practice all the time and master your instrument then call yourself a great instrumentalist…a great pianist, a great violinist, a great bassoonist, a great cellist, etc.
And if you learn how to phrase musically, and understand the musical structure and grammar of music and so forth, you call yourself a musician.
But until that person out there listening gets some kind of goose bumps one way or the other, through joy or sorrow or what have you, then don’t call yourself an artist.
We have the power to move people and this should be the goal and not how many fast notes could we play per square inch or square measure.
Also, never forget that we are all students for life. I am constantly learning still and no matter what you do, the learning and growing will never stop, and whether you are 8, 18 or age 88, we are students for life."
Daniel Matsukawa’s advice for young, aspiring musicians (via theriteofawesome)
As part of it’s move from Facebook tools for musicians to a YouTube partner network, technology dudes Hipset have come up with a cool tool that anyone can use to lock videos on YouTube so that they are only viewable by subscribers.
Obviously, the aim is to force your fans across from Facebook, Twitter and your mailing list so that they become subscribers on YouTube - we wrote about why building subscribers is essential in this post here.
And, this tool (which is free to use) clearly works.
My only question is whether the DIY musician benefits from putting a barrier up for people accessing a video. We’re about to try it for a major label client and see how it helps and what that trade off really means.
It’s certainly another tool to have in your arsenal.
Find it here - Hipset YouTube Boost
And here’s the video explaining it:
I just wrote this as a quote for friend for a course they are teaching and I realised we haven’t posted here for an age. And, Tumblr is THE place for a quick thing like this.
Here you go:
Online marketing has removed all barriers to entry for any product in any market. For the first time in history a lack of funding does not mean a lack of opportunity. This applies as much to music and for musicians as it does for a start-up company launching their new tech gadget or boutique hotel.
Inbound and content marketing and the array of social media combine to allow any artist to create a platform for their work.
Before the arrival of the latest iteration of the web, there were gatekeepers to get past, but now the savvy musician can reach out to their demographic and psychographic with no middle man controlling that access.
The role of the marketer then becomes that of understanding the ever and rapidly changing landscape and directing the artist’s energies into the areas where the greatest opportunities sit - and this is always evolving.
Right now, building an engaged and subscribed fanbase on YouTube is perhaps the most important thing any artist can do, with regular video uploads and new material debuted to their supporters on that platform.
Email, much maligned and poorly utilised by major labels is reborn by the ubiquity of the smartphone. Indie and major artists alike should do everything that they can to build a list of both fans and buyers.
Facebook and Twitter are the other 2 corners of the online foundation and Instagram and Tumblr make up a full set for those artists whose fanbase are already there.
Of course the artist’s own website should be at the hub of all these activities. For example, the regular YouTube track debuts should be embedded on the artist site and the email telling fans about the debut should send them there rather than YouTube (so that other interactions - sharing, buying, reading other posts - can happen).
And, no marketer can make any of this work for an artist if their material is shit. Get that right first and then ‘be everywhere’.
This kinda followed on from this post called 'Put all your music on YouTube' on the main site.
This is only in Beta testing at the moment - and I hadn’t heard of it.
But, its great. And since it has the people behind SongKick behind it, and because of the way it works, I have a feeling it will succeed.
In a nutshell, fans can pledge to attend a gig by the band that uses Detour to route their tour.
I know there have been other services that try to allow fans demand that a band play their town (GigWish and Eventful being just two) but they haven’t ever really quite nailed the method like Detour seems to.
Maybe that’s because it’s in private Beta and there are just a few bands using it but I think it’s more to do with the fact that it’s not just wishful thinking - it’s about a band saying they will tour and looking to fans to help them suggest places that they might not otherwise play.
I really hope it works!